DIGITAL EXPERIENCE

TECHNOLOGY WITH HEART.

MINI EXPERIENCE MODES.

Our immersive MINI Experience Modes create a unique multi-sensory experience for you and your passengers. Each one transforms your cabin with its very own colour scheme, style and soundscape. So you can suit your MINI to your mood. Ready to bring your interior to life?
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SAY HEY TO SPIKE.

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Ready to activate your MINI voice assistant? Just say “Hey MINI” or press the talk button on your steering wheel. You can choose between two visualisations on the OLED display. There’s ‘MINI’ – a stylised image of a MINI – or our beloved bulldog (and MINI mascot) known as Spike.

So what can the Intelligent Personal Assistant do? It can operate loads of key functions like:

• Navigation
• Phone calls
• Control the temperature
• Access journey information
• Check the weather
• Just have a chat

READY TO CONNECT.

Driving is a breeze when you have a digital companion and a host of intelligent connectivity and safety features that come standard. And should you want to equip your MINI with even more digital services, you can upgrade anytime.
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FIND YOUR WAY.

Our cloud-based, intelligent navigation comes standard. And it’s better than ever. It provides:

  • Intuitive destination selection  
  • Route calculation based on real-time traffic data  
  • Full-screen OLED display during navigation 
  • Map colours based on the selected MINI Experience Mode  
  • Automatic updates
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TAP INTO THE MINI APP.

The MINI App offers a range of clever features and handy functions to help maximise your MINI driving experience:

  • Get direct access to your MINI Service Centre  
  • Analyse your driving style and see how you could up the efficiency 
  • Enjoy easy and efficient journey planning with navigation and maps 
  • Get regular upgrades with exciting new features and functions 
  • Check your vehicle status and remotely control your vehicle
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DIGITAL KEY PLUS.

Keys buried at the bottom of your bag? Don’t stress. You can now open your MINI just by getting closer to it. The optional Digital Key Plus gives you:



  • Super safe ultra-wideband (UWB) technology
  • The ability to lock or unlock your MINI automatically
  • A key that you can even share with family or friends by text message

MINI CONNECTED PACK.

Elevate your MINI adventures with our ever-growing range of optional features:




• Spike – the additional visualisation of the new digital MINI assistant

• In-car gaming for up to 4 players

• MINI Navigation with 3D animated views

• Traffic visualisation with close-to-reality guiding

• Using in-car apps incl. unlimited data

 

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