Accessibility Statement.

This is how we understand accessibility.

BMW Automative (Ireland) limited trading as MINI Ireland (hereinafter referred to as MINI Ireland, designs its website to be accessible in accordance with the provisions of the European Union (Accessibility Requirements of Products and Services) Regulations 2023 (S.I. No. 636/2023), the “EEA Regulations”.

This accessibility statement applies to the  www.mini.ie website.

The website www.mini.ie contains information about the e-commerce services provided by MINI Ireland, and it also includes information about the Financial Services provided by BMW Financial Services (Ireland) DAC trading as MINI Financial Services.  The content provided by both MINI Ireland and MINI Financial Services is covered by the EAA Regulations. 

In particular, the EAA Regulations obliges service providers, among other things to design e-commerce and financial services, so that they are accessible and usable for people with disabilities in the usual way, without particular difficulty and, in principle, without external help. These requirements are specified in more detail in the European Union (Accessibility Requirements of Products and Services) Regulations 2023 (S.I. No. 636/2023). In addition to the technical requirements, the EAA regulations oblige service providers to make certain information accessible in barrier-free form. In the case of e-commerce and financial services for consumers, the information on how the services work must be understandable, without going above a level of complexity superior to level B2 of the Council of Europe’s Common European Framework of Reference for Languages.

This accessibility statement applies to e-commerce services and financial services for consumers that are offered both online on the www.mini.ie website and at authorised MINI dealers.

Meeting accessibility requirements.

MINI Ireland and MINI Financial Services is committed to making its e-commerce services and financial services accessible for consumers and to design them to allow for the use of assistive technologies. As a result, the technical standards of the European Standard EN 301 549 and the criteria of the Web Content Accessibility Guidelines (WCAG) 2.1 are partially fulfilled in the development of the websites at conformity levels A and AA. There are some elements of the mini.ie website that are not fully compliant with the EEA. We are currently identifying these elements and will take remediation action on or before 1 October 2025, to address any limitations on the accessibility of the website.

The information on how they work is presented in an understandable way, without going above a level of complexity above level B2 of the Council of Europe’s Common European Framework of Reference for Languages. In addition, the information on how our services work is offered in an auditory version.

As part of our digital channels, the information is presented in a perceivable and understandable way. The information is made available in text formats that are suitable for generating alternative assistive formats, which can be displayed by users in different forms and can be perceived by more than one sensory channel. The information is presented in a font with an appropriate font size, suitable font form and with sufficient contrast and adjustable spacing between letters, lines and paragraphs. An alternative presentation of the content is offered when elements with non-text content are included. The electronic information required to provide the service is provided in a consistent and appropriate manner by making it perceivable, operable, understandable and robust.

Insofar as identification methods, authentication methods, electronic signatures, security functions and payment services are provided, these are perceivable, operable, understandable and robust.

When you visit your selected motor dealer at their premises, you will receive support from their employees. 

General Description of the Service and Descriptions and Explanations necessary for Understanding of the Operation of the Service.

MINI Ireland offers various e-commerce services and MINI Financial Services offers financial services on its website that enable customers to purchase products and services online and apply or finance to purchase vehicles. The available services have been described below. Online content that is not part if the described services may not yet be completely accessible.

We explain our most important products to you. And it's very simple.

Ordering Vehicles Online.

Ordering a vehicle online starts on the www.mini.ie website. Depending on availability, different options are available for vehicle orders. Customers can view new and approved MINI vehicles in stock from the Find & Buy page on the MINI website. 

    There are various ways to access the available vehicles:

  • Browse The Range: Customers can browse the full range of new MINI Vehicles and obtain information about the different models, specifications, charging information and vehicle range. Customer can also configure individual MINI vehicle models based in their specific requirements by clicking in the Configure Now button

  • Customer may also configure their chosen new MINI using the Configure a MINI vehicle configurator. After selected a basic vehicle, customers can create an individual configuration based on this vehicle. They can click on the Enquire Now button to request a consultation for the configured vehicle by providing their personal information and their preferred MINI Retailer, who will contact them by email or telephone. They can also save their configuration and view a summary of the configuration chosen. 
    • Browse and Buy New MINIs: By accessing this page customers can browse the available MINIs in stock and available from MINI Retailers. Here customer will be provided with information about the cash price of the vehicle and an illustration of the finance options available. Customers can choose to purchase their chosen vehicle by clicking Add to Basket or click the Enquire Now button to request a quote or consultation from their chosen MINI Retailer.

      Customer can also choose to purchase their chosen MINI vehicle by clicking on the Checkout Now button. They will then be asked to login using their MINI ID or create a new MINI ID. Customer will be asked to provide their personal information, details of any vehicle they wish to offer as part exchange, the vehicle payment options (cash purchase or finance), and the arrangements for vehicle handover with their chosen MINI Retailer. Customers will be provided with a general overview of the vehicle purchase information and the option to proceed to make a finance application to MINI Financial Services (if they have chosen to finance the purchase of the vehicle.

    • Browse and Buy Used MINIs: By accessing this page customers can browse the available used approved MINIs in stock and available from MINI Retailers. Here customer will be provided with information about the cash price of the vehicle and an illustration of the finance options available. Customers can choose to tick the Enquire Now button, where they will be asked to provide their personal information to allow their chosen MINI Retailer to contact them by email or telephone. Customer may also chose to click the Reserve Now button which will allow the customer to reserve their chosen MINI Vehicle. They will also be given the option to complete the payment of reserve the vehicle and the option to apply for finance with MINI Financial Services, should they wish to finance the purchase of their chosen MINI Vehicle.

    • The decision between purchase or financing is made after having selected the vehicle as part of the checkout process. In order to proceed with purchasing or financing the new vehicle, a valid MINI ID is required, which can be obtained by registering your details.

    In the case of financing, the checkout process is followed by an online application for the financial service. This online application is provided on the BMW Financial Services websites.

    During checkout, customers can indicate their interest in having their vehicle traded in by participating trade-in partners and receive a non-binding estimate by entering their personal and vehicle details.

MINI Lifestyle Collection.

The MINI Lifestyle Collection allows customers to purchase MINI Branded merchandise, clothing and accessories through their chosen MINI Retailer. Customer will need to contact their MINI Retailer to purchase these items.

MINI Accessories.

The MINI Accessories webpage allows customers to purchase genuine MINI accessories for their vehicle through their MINI Retailer. Customer will need to contact their MINI Retailer to purchase these items.

MINI Servicing.

Customers can book a service appointment at their chosen MINI Retailer through the MINI Retailers website. They do this by selecting their chosen MINI Retailer and requesting an appointment for the vehicle they own. Customers will need to provide their MINI License plate number.

On the Maintenance & Care page customers can avail of maintenance and care options for the their MINI vehicles. They are offered a choice of services ranging from:

MINI Spot Repair: Equipped with the innovative and environmentally friendly MINI Colour System, MINI certified technicians eliminate chips, scrapes or small scratches to restore customers MINI. 

MINI Plastic Repair: Thanks to MINI Plastic Repairs, all manner of cracks and scratches on customers bumpers can be quickly, conveniently and cost-effectively fixed by your MINI Service Partner. 

MINI Glass Repair: Using advanced repair methods and state-of-the-art technology, our MINI technicians can repair customers windscreen and windows without needing to replace them. 

MINI Dent Repair: MINI Dent Repair applies a technique for fixing dents and compressions without damaging the original paintwork. The dent is carefully removed without having to repaint it.

Pay Monthly Service Plans: With the MINI Pay Monthly Service Plan customers can remove the uncertainty that comes with car servicing costs by spreading the cost monthly. The cost for your Service Plan is fixed for its duration.

To enquire about the service options available customer will have to contact their chosen MINI Retailer. 

Service Inclusive Plans: MINI Service inclusive is available to MINI customers and provides ongoing regular service for their MINI vehicle for a fixed cost. MINI Service Inclusive will cover the customers vehicle for period of 4-5 years or 100,000 miles, whichever occurs first.

Test Drive.

Customers can book a test drive in a vehicle and desired model using our Book a Test Drive page. They will be asked to search for a MIN Retailer in their location or select their chosen MINI Retailer. They can then select their chosen date and time for the test drive. Customers will need to login with an existing MINI ID or register to obtain a new MIN ID.

MINI Digital Experience.

Customers are provided with digital services for their vehicle at MINI Digital Experience. They can add services for a vehicle they already own and purchase them online. The services offered depend on the customer's vehicle and may vary. A valid MINI ID is required, and the vehicle must be linked to the BMW ID. 

MINI App: Here customers are provided with general information about the MINI App. The MINI app can be downloaded for free at the APPE APP Store or the GOOGLE Play Store. The MINI App is compatible with all MINI vehicles from the March 2018 model year onwards in conjunction with the option ConnectedDrive Services and a compatible smartphone. For the best in-app experience, vehicles will need to be equipped with Remote Services. The availability and functions of the MINI App may vary depending on the country and model specifications.

MINI Connected Upgrades: MINI Connected Upgrades provides information to customers about upgrades and selected app features for added convenience. These upgrades are available for purchase through the MINI Connected store. 

Remote Software upgrades: On the MINI software remote upgrade page customers are provided with information about regular free software upgrades and new features and functionality. Thes upgrades can be downloaded via the MINI App or the customers MINI SIM card. Upgrade options and content will vary depending on the country, vehicle model, equipment and vehicle condition. 

MINI Connected Store: The MINI connected store allows customers to purchase various digital services online including High Beam Assistant, Parking Assistant Professional, Remote Services, MINI Online, Map Update, Online Speech processing, Real traffic Information and MINI Connected Package. Some services are available for free, or with a free initial trial period. After the free trial period, service must be paid monthly or yearly, depending on the service. In order to purchase these services customers will need an existing MINI ID or will need to register to obtain a new MINI ID.

Going Electric.

By accessing Going Electric pages customers can find out general information about the range of MINI Electric Vehicles, subsidies and tax benefits available and a comparison tool showing the difference between the MINI Vehicles.

MINI Financial Services.

Here customers can get information about the different ways to finance the purchase of their MINI.  MINI Financial Services offers consumers MINI Hire Purchase and MINI Select Personal Contract Purchase (PCP). 

Under MINI Hire-Purchase, the purchase price of your car, less the deposit the customer wishes to pay, is the balance that the customer needs to finance. Any interest and fees are then added, and the total is repaid monthly over the term the customer chooses. Once all payments have been made at the end of the agreement, the customer owns their MINI. 

MINI Select PCP is a form of Hire-Purchase, where customers are provided with a number of options at the end of the agreement.  A portion of the value of the vehicle is deferred until the end of the agreement. The monthly payments are typically lower with a MINI Select PCP agreement. The customer will have the option to either:    

  • Pay the optional final payment at the end of the agreement, sometimes referred to a ballon payment.
  • Part-exchange the MINI and choose another vehicle. 
  • Hand the Car Back

 

Managing Your Finance

Existing MINI customers can manage their finance agreement with MINI Financial Services online with MyMINI Finance

Here customers have several self-service options, such as the ability to generate a settlement figure quote, update their personal details or change their payment date. Customer must register on the MyMINI Finance page to use the service 

 

MINI Insurance Solutions

MINI Insurance Solutions provide a comprehensive range of insurances for customers which includes: 

MINI Car Insurance: is an insurance policy designed for customers to ensure their new or used MINI. Customers can get an insurance quotation by going to the Get Your Quote on the BMW Car Insurance page.  The insurance quotation will be provided used our selected third-party Car Insurance provider. 

MINI Insured Warranty: If the warranty on a customer’s new or approved used vehicle is coming to an end, MINI Insured Warranty can help to protect customers against the unexpected cost of repairs and replacement parts. Customers can get an insurance quotation by going to the Get a Quote page. The insurance quotation will be provided by a selected third-party insurance provider.

MINI Roadside Assistance: MINI Roadside assistance has been designed to provide assistance for MINI drivers in the event of motoring emergencies. In the event of immobilisation, MINI Roadside assistance will arrange assistance for customers using an extensive network of Emergency Service centres. Customers can get an insurance quotation by going to the Get a Quote  page. The insurance quotation will be provided by a selected third-party insurance provider. 

MINI Cosmetic Repair Insurance: MINI Cosmetic Repair Insurance provides insurance cover for minor damage to MINI Vehicles. Customers need to contact their MINI Retailer to get a quotation or telephone MINI Protect Services on 1890 945 885.  The insurance quotation will be provided by a selected third-party insurance provider.

MINI Tyre Insurance: MINI Tyre Insurance provides insurance cover for repair or replacement costs to vehicle tyres.  Customers need to contact their MINI Retailer to get a quotation or telephone MINI Protect Services on 1890 945 885. The insurance quotation will be provided by a selected third-party insurance provider.

MINI Shortfall Insurance: MINI Shortfall Insurance is an insurance product that provides customer with protection should their MINI be written off or stolen. It is designed to cover the gap between the amount paid by the customer or the amount remaining on their finance agreement and motor insurance settlement amount. Customers need to contact their MINI Retailer to get a quotation or telephone MINI Protect Services on 1890 945 885. The insurance quotation will be provided by a selected third-party insurance provider.

Market surveillance and Compliance authorities.

The Competition and Consumer Protection Commission (CCPC) is the market surveillance authority in Ireland for e-commerce services which are subject to the EAA. The address and contact details are below:

Competition and Consumer Protection Commission

Bloom House 

Railway Street 

Dublin 1

D01 C576

Tel +353 (0)1 402 5500


The compliance authority for Consumer Financial services is the Central Bank of Ireland. The address and contact details for the Central Bank are below:

Central Bank of Ireland
New Wapping Street
North Wall Quay
Dublin 1
D01 F7X3

Phone: +353 (0)1 224 6000


Other details for Market Surveillance and Compliance authorities for services covered under the EAA in Ireland are provide for your information below:

Services Authority
In-scope electronic communications services Commission for Communications Regulation
Services providing access to audiovisual media services Coimisiún na Meán
In-scope elements of air passenger transport services Irish Aviation Authority
In-scope elements of bus, rail and waterborne passenger transport services National Transport Authority
Answering emergency communications to the single European emergency number ‘112’ Commission for Communications Regulation

Feedback and contact.

Would you like to tell us about existing barriers or request information on how we ensure accessibility? For further information or to give us feedback please contact:

MINI Ireland

Building One 

Swift Square
Santry
D09 AOE4
Dublin 

Telephone: 0818 619 423

Email: customerservicesie@mini.ie


MINI Financial Services

Building One 

Swift Square
Santry
D09 AOE4
Dublin 

Tel: 0818 253 181 

Email: bmwcustomerservices@bmwfin.ie

Statement update.

This accessibility statement was last updated on 26 August 2025.