Cookie Policy
This is the Cookie Policy for MINI Ireland, accessible from https://www.mini.ie/en_IE/home/footer/cookies.html.
1. What is a cookie?
A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.
Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.
2. Who places cookies?
MINI Ireland website places cookies from itself, but also from third parties. The cookie is downloaded by your internet browser on the first visit to a website. The next time you visit this website with the same end device, the cookie and the information stored therein is either sent back to the website where it was created ("First Party Cookie"), or forwarded to another website to which it belongs ("Third Party Cookie”). The website recognizes that it has already been opened with this browser and in some cases subsequently adjusts the displayed content.
3. What does MINI do with these cookies?
Our cookies ensure that certain parts of the website work properly, your user preferences remain known, our website users are recognized and that statistical information is collected.
4. Categories of cookies.
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.
Strictly necessary cookies
Are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.
Performance cookies
Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.
Functional cookies
Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
Targeting cookies
Are used to deliver adverts and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.
5. Your cookie settings on this website.
This website requires your approval for the activation and storage of certain cookies (see “Cookie Settings”).
Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by MINI and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle.
Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies. Strictly necessary cookies cannot be disabled using the features of this website.
It is important to note that if you change your settings (see “Cookie Settings”) and block cookies, you will not be able to take full advantage of some features of our site, and we might not be able to provide some features you have previously chosen to use.
6. Does MINI Ireland also process personal data?
Cookies can be accompanied by the collection of personal data. Personal data is any data concerning an identified or identifiable natural person.
7. Which rules apply to this personal data?
MINI Ireland's privacy policy also applies to the personal data that MINI processes. View the Privacy Policy of BMW Group Ireland at https://www.bmw.ie/en/footer/footer-section/privacy-policy.html.
8. How long is this personal data stored?
The data will be kept as short as possible and the retention period differs per type of cookie. The data will be deleted after this period.
9. Disabling / Enabling cookies
MINI Ireland provides the ability for you to manage your cookie preferences within our website (see “Cookie Settings”). As an interim step below we have detailed all the cookies set by our website, their purpose and details of how to opt out where available.
10. Amendments
MINI Ireland reserves the right to make changes to this policy. Changes will be published on this page and MINI Ireland will keep old versions available. It is advisable to consult this statement regularly so that you are aware of these changes.
11. Questions or requests?
If you have any questions about your privacy and our privacy or cookie policy, you can ask them by contacting us on by phone on this page: https://www.mini.ie/en_IE/home/footer/contact-us.html.
Upon request, you have the option of viewing, correcting or deleting your personal data. For this you can send an email to customerservicesie@mini.ie.
Cookie List
Cookie Name: JSESSIONID
Description: General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.
Expiration: Session
Type of Cookie: Strictly Necessary
Party Type: First Party
Cookie Name: s_fid
Description: This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.
Expiration: 2 years
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: s_cc
Description: Adobe Site Catalyst cookie, determines whether cookies are enabled in the browser.
Expiration: Session
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: s_lv
Description: This cookie name is associated with Adobe Analytics (formerly Site Catalyst). It is used to identify the time (in days) between two visits by the same visitor (identified by an id number).
Expiration: 2 years
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: s_lv_s
Description: This cookie name is associated with Adobe Web Analytics. This cookie is used to capture the number of days since a user last visited the website.
Expiration: 2 years
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: cc_digital_userCookie
Description: This cookie belongs to the category of Performance cookies and is used to hold the user session by means of an anonymous session- or visitor-ID.
Expiration: Session
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: AMCV_B52D1CFE5330949C0A490D45%40AdobeOrg
Description: This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.
Expiration: 2 years
Type of Cookie: Targeting/Advertising
Party Type: First Party
Cookie Name: AMCVS_xxxxxAdobeOrg
Description: This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.
Expiration: Session
Type of Cookie: Targeting/Advertising
Party Type: First Party
Cookie Name: datr
Description: This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook the user. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. Facebook also say the behavioural profile associated with each datr cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites."
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: fr
Description: This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combinaton, used for targeted advertising."
Expiration: 3 months
Type of Cookie: Targeting/Advertising,
Party Type: Third Party
Cookie Name: APISID
Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. "
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: SSID
Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. "
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: demdex
Description: This cookie sets an anonymous but unique ID per user as part of the Adobe Audience Manager. Audience Manager relies on a few simple cookies to perform different functions. These include things like assigning IDs, recording data calls, error tracking, and testing to see if cookies can be set. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling and reporting.
Expiration: 6 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: _fbp
Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Expiration: 3 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: IDE
Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.
Expiration: Never
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: SID
Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time.
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: SAPISID
Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: id
Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: HSID
Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. Used by Google in combination with SID to verify Google user account and most recent login time.
Expiration: 7 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: bw
Description: This cookie delivers multimedia content according to the user's technical requirements.
Expiration: Session
Type of Cookie: Functionality Cookies
Party Type: First Party
Cookie Name: cc_cookiesComponentDisplayed
Description: This cookie is set by Adobe Site Catalyst to determine whether cookies are enabled in the browser. This cookie is stored at the domain of the page.
Expiration: 10 days
Type of Cookie: Strictly Necessary
Party Type: First Party
Cookie Name: cc_country_preferences
Description: This cookie stores information about the user's country selection.
Expiration: 1 month
Type of Cookie: Functionality Cookies
Party Type: First Party
Cookie Name: cc_digital_sessioncookie
Description: This Adobe Web Analytics cookie serves to generally examine events and user profiles between page visits and user meetings to check whether cookies can be placed.
Expiration: Session
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: cc_favourite_model
Description: This cookie stores the information on the selected favourite vehicle model of the user.
Expiration: 1 month
Type of Cookie: Functionality Cookies
Party Type: First Party
Cookie Name: cc_gcdmCampaignInfo
Description: This cookie stores information in case the present website visit is based on our advertising activities on a different website.
Expiration: Session
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: dextp
Description: This domain is owned by Adobe - Audience Manager. The main business activity is: Online profiling for targeted marketing.
Expiration: 6 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: GPS
Description: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Expiration: 6 minutes
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: gpv_pn
Description: This session cookie by Adobe Analytics stores information about the name of the previously visited page.
Expiration: Session
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: mini-id
Description: This session cookie belongs to the category of Performance Cookies and creates a tracking cookie for the purpose of web analytics.
Expiration: Session
Type of Cookie: Performance Cookies
Party Type: First Party
Cookie Name: PREF
Description: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This is a common Google cookie, used across several of their services. Stores user preference, can be used to personalise ads on google searches.
Expiration: 4 years
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: uid
Description: This domain is owned by Adform. The main business activity is: Real time bidding for display advertising to targeted audiences.
Expiration: Never
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: VISITOR_INFO1_LIVE
Description: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This cookie is used as a unique identifier to track viewing of videos.
Expiration: 6 months
Type of Cookie: Targeting/Advertising
Party Type: Third Party
Cookie Name: YSC
Description: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Expiration: Session
Type of Cookie: Targeting/Advertising
Party Type: Third Party