What's a Cookie?

To MINI website and MINI UK Facebook users: a cookie is a sort of digital tag that remembers where you’ve been online. We only use them to track you anonymously across our site. So we can give you the most relevant content and the best user experience we can.

A cookie will typically contain the name of the domain from which the cookie has come, the ‘lifetime’ of the cookie, and a value, usually a randomly generated unique number. A ‘session’ cookie is deleted once you close your web browser.

What cookies we use and why.


Cookie Name Purpose More information
Psyma Survey Psyma_Participation This cookie is used to indicate your participation in the Psyma online survey, as well as to prevent multiple invitations during a visit to this website whilst the survey is live (approx. 30 days). It does not contain any data from the survey or any reference to the individual visitor. Psyma
Adobe Web Analytics cc_digital_eventAttributes; cc_digital_userCookie; cc_digital_sessionCookie; cc_digitalprofileCookie; ccdigital_testCookie These third party cookies are used by Adobe Site Catalyst Analytics to collect anonymous information about how you visit the site in order to improve performance. Adobe Web Analytics
doubleclick.net anox_id This cookie is used for advertising tracking purposes, and will enable eBay to serve you relevant MINI related advertising when visiting eBay.co.uk Using ad choice


You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled. Most web browsers allow some control of most cookies through the browser settings.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit all about cookies.

To opt out of being tracked by Adobe Web Analytics across all websites visit Adobe Web Analytics.

For more information and to opt out of Doubleclick cookies visit your online choices.