MINI's cookie usage. Your privacy is important to us.

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What's a Cookie?

A cookie is a sort of digital tag that remembers where you’ve been online. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser. 

A cookie will typically contain the name of the domain from which the cookie has come, the ‘lifetime’ of the cookie, and a value, usually a randomly generated unique number. A ‘session’ cookie is deleted once you close your web browser.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences.

We only use them to track you anonymously across our site. So we can give you the most relevant content and the best user experience we can.


Cookies on this website that do not require approval:

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by MINI and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled using the features of this website. You can however completely disable cookies in your browser at any time.


Examples of cookies that do not require consent:

Cookie Name Purpose Expiry
Cookiecontroller cc_consentCookie cc_cookiesComponentDisplayed This cookie belongs to the category of Strictly Necessary Cookies and is set to store the user consent to cookies. 365 day
Help Me Choose cc_hmc_market_filters cc_hmc_user_selected_filters cc_compare_model HelpMeChoose - Store market or user defined filter values. In addition a model can be stored to compare it 31 days
My Mini cc_mymini_models MyMini vehicle features Session
Compare Basket cc_compare_model Compare Basket: Store model to compare it with another one. session
MINI Configurator cc_configured_model Configured vehichle feature. session

First-party cookies on this website that require consent.

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website, do nevertheless fulfill important functions. Without these cookies, features that enable our website to be used easily, such as pre-completed forms, will no longer be available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them every time you change pages. As well as that, we will no longer have a way of presenting offers to you that are tailored to you personally.

Examples of first party cookies that do require consent:

ADOBE WEB ANALYTICS cc_digital_eventAttributes cc_digital_profileCookie cc_digital_testCookie cc_digital_sessionCookie Adobe Web Analytics Cookies have the purpose to:Track events between page views; Track profile between page views; Test whether we can set cookies; Track a user's session Session
ADOBE WEB ANALYTICS cc_digital_userCookie Track user between page views and sessions 183 days
Country Selector cc_country_preferences The Country Selector cookie stores user’s country selection 31 days
Favourite Model cc_favourite_model Favourite Model - Store favourite car 31 days

The use on this website of third-party cookies that require consent.

MINI has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These third-party providers can in theory place cookies while you visit the MINI website, and in doing so can obtain information about the fact that you have visited a MINI website. Please visit the websites belonging to those third-party providers if you need more information about how they use cookies.



If you want to revoke your given consent regarding cookie usage on the MINI website, please use the following link:

If you have decided not to provide your consent to the use of cookies that require it, or if you have revoked that consent, then you will only be provided with website features whose use does not require such cookies. Areas of the website that can potentially incorporate content from third parties, and which therefore place third-party cookies, will not be available to you if that is the case.

If you do not want to accept cookies at all, then you can also configure that in your browser.