CLASSIC MINI MADE ELECTRIC.
IN WITH THE OLD.
RECHARGING THE FUTURE.
At MINI, we’re committed to creating legendary cars that respect the planet. This involves rethinking the way we work in line with the principles of circular economy – using less, reusing more and minimising waste. Sounds like MINI, recharged. Right?
This is yet another way we’re futureproofing our sustainability strategy, extending the life of a traditional icon by replacing petrol engines and their emissions with pure electric energy. No new vehicles are being produced. Instead, much-loved existing cars are starting a second, more sustainable life.
THE MINDS BEHIND MINI RECHARGED.
We have three people to thank for the genius of MINI Recharged: Duncan Balloch, Graham Carey and James Bailey. The trio’s idea was born even before the brand had the MINI Electric on offer. A one-off, classic Mini Electric was built in 2018 and presented at the New York Auto Show. The reactions were so positive that a dedicated team from MINI Plant Oxford set to work and developed the plan to make a corresponding offer available to customers who own a classic Mini.
The guys said, “Recharged was created from a passion for our heritage, but also for the future of MINI. What started as an idea quickly grew into a project with fantastic support across the MINI team. It’s been very exciting to see the initial response after we announced Recharged, we can’t wait to have the cars on the road and see the smiles from customers.”